Essay --

Toni Morrison's â€Å"The Bluest Eye† set in post-WWI, Lorain, Ohio, portrays the lives encompassing Pecola Breedlove, a youthful dark young lady who wishes to be lovely. Impacted significantly by her relationship with her mom, Pauline, Pecola adjusts to a universe of shamefulness and unreachable desires magnificence. Their mom/little girl relationship is only one of numerous models all through the novel further pinpoint its related subjects of self-esteem and offensiveness, both truly and intellectually. An examination of the connection among Pauline and Pecola Breedlovesâ€their commitments and conflictsâ€is used to feature the topic of which the creator is attempting to communicate. A relationship, for example, one between a mother and little girl, ought to be the exact opposite thing to be depicted as contemptuous, disengaged, or troubledâ€only on account of Pauline and Pecola Breedlove, it was only that. The two were as far off as could be accomplished while living under a similar rooftop, â€Å"adults don't converse with usâ€they give us headings. They issue orders without giving information† (10). Pecola was simply a servant in her own home, expected to preform the day by day errands while her mom was grinding away. The separation was a making of Pauline's, even some time before the introduction of her kids. A few heartbreaking occasions throughout Pauline's life lead her to drench herself in an invented reality where she endeavored to be a piece of the most excellent race aroundâ€white. Pauline often visited picture shows that depicted just white entertainers and on-screen characters (normal for the 1930's). â€Å"White men taking such grea t consideration of they lady, and they all spruced up in large clean houses with the baths directly in a similar live with the can. Them pictures gave me a great deal of delight, yet it made returning home hard, and lo... ...y permitted her to accept that she was at long last excellent. In summation, the connection among Pauline and Pecola Breedlove in Toni Morrison's â€Å"The Bluest Eye† is loaded up with apprehension, despise, and objection. As one of the most conspicuous connections in the novel, it is easy to decide the impact Pauline had over Pecola. Pecola's psychological destruction, brought about by her mom's steady disregard, features the subject of nature of magnificence. It is this abstract excellence that the novel spotlights on. Pecola Breedlove's steady estrangement and disparagement from the individuals around her gradually separated her further. Her absence of Pauline as a mother figure and the impression of her mom's own self-loathing, spirals Pecola into madness. From Toni Morrison, it tends to be assembled that excellence, intellectually and genuinely, is painstakingly studied on the planet and is the reason for judgment of others.

Journal Essay Example | Topics and Well Written Essays - 250 words - 82

Diary - Essay Example vowed to pull back all soldiers from Afghanistan, and the individuals who were to remain were just to be engaged with preparing the Afghanistan fighters, and not effectively helping them in battle missions as the new arrangement states. Hence, this makes the story much increasingly questionable, and the authors are looking for crowd with Americans to offer their input on the issue. In addition, the creators appear to censure the move, which makes the story predisposition. Since the contribution of US troops in Afghanistan is an issue that has been bantered for quite a long time, I would anticipate that the creators should give a little foundation into the issue. Be that as it may, the article misses the mark concerning any foundation data with respect to the issue. All things considered, the creators use cites from a senior US regulatory authority, which makes what they report sound. They additionally allude to an article on Times discussing a similar story, and since Times is a respectable paper, it gives the story further believability. Generally speaking, the story is first rate, sorted out, and simple to

Context Of Community Health Care And Nursing Example

Context Of Community Health Care And Nursing Example Context Of Community Health Care And Nursing â€" Essay Example > ]Context of Community Health and NursingNurses as EducatorsIntroductionThe role of nurse as teacher and educators of the community has been one of the most consistent roles of the nurse since the beginning of nursing. Community-based nursing care is part of the continuing health care services and nurses are concerned not only with clients who approach them for the services but also with the larger population. Nurse teaches clients, families, groups, and communities with the goal of educating people and helps them focus on disease and illness prevention. The centre of this research is community-based nursing with emphasis on nurses as educators of the community. Community-Based NursingCommunity-based setting includes ambulatory care, home health care, school health, and hospital setting. Ricci (2006) explains clinical practice within the community may also include case management, research, quality improvement, and discharge planning. Nurses with advanced practice and experience ma y be employed in areas of staff development, program development, and community education. Nurses must be prepared educationally and experientially to provide care in very diverse settings as the focus of health initiatives today shifts the emphasis of health care to the people themselves and their needs, reinforcing and strengthening their capacity to shape their own lives. This shift of emphasis away from dependence on health professionals toward personal involvement and patient responsibility gives nurses the opportunity to interact with individuals in a variety of self-help roles. Nurses in the community-based arena are well positioned to be the “primary force in identifying the challenges and implementing changes in women’s health for the future” (p. 23). The CommunityIt is because community-based nursing care is part of the continuum of health care services, it is important for nurses to understand the concepts of community. Community is often defined as a collection o f people sharing common characteristics, interests, needs, resources, and environments that interact with one another. The common features of a community may be common rights and privileges as members of a designated city or common ties of identity, values, norms, culture, language, or social support. Women are caregivers to children, parents, spouses, and neighbours, and provided important social support in these roles. In a community-based setting, the providers of care are concerned with not only the clients who present themselves for service, but also with the larger population of potential or at-risk clients (Ricci 2006). The Home SettingThe most frequently used setting for community health nursing practice was the home. In the homes, all the community health-nursing roles, to varying degrees, are performed. Clients who are discharge from acute care institutions, such as hospitals or mental health facilities, are regularly referred to a community health nurses for continued ca re and follow-up. Here, the community health nurse can see clients in a family and environmental context, and service can be tailored to the client’s unique needs. The home also is a setting for health promotion. Many community health-nursing visits focus on assisting families to understand and practice healthier living behaviours. Nurses may for instance, instruct clients on parenting, infant care, child discipline, diet, exercise, coping with stress, or managing grief and loss (Allender and Spradley 2004). Context Of Community Health Care And Nursing Example Context Of Community Health Care And Nursing â€" Essay Example > Context of Community Health Care and NursingCommunity Children’s NursingIntroductionCommunity children’s nursing practice is about childcare from birth and throughout childhood. Nursing sick children requires specialised nursing qualification as many believes that children have special needs and therefore needs nurses with special skills. The primary objective of many community children’s services includes parental support and the avoidance of hospitalisation for children. However, like any other programmes in health care, children’s nursing services are not free of inconsistencies that give rise to confusion. We therefore need to research and explore the concept of community children’s nursing service. This paper will discuss the origin of community children’s nursing practice and regulation. We will also include some the issue in home care, childhood, and other community health services. Community Children’s NursingCommunity children’s nursing has been adopted to take in an assortment of different terms which have beforehand been used such as paediatric community nurse, paediatric home care nurse, paediatric hospital-at-home nurse, children’s home care nurse and many others. All of these titles relate essentially to the same area of nursing practice. In UK, a community children’s nurse is a registered nurse who has completed a programme of education in community nursing leading to registration with the United Kingdom Central Council for Nursing, Midwifery, and Health Visiting. The nurse focus of work is primarily those children requiring treatment and care for acute and chronic ill health in a home setting (Littlewood 1999). Community Children’s Nursing Practice and RegulationThe practice of community children’s nursing is concerned with the provision of care to children from birth, during childhood and adolescence and sometimes into young adulthood. There is prevalent acceptance of the view that nurses who possess a registers chil dren’s nurse qualification should undertake the nursing of sick children. Many believes that if community children’s nursing care is to be advanced as a true alternative to hospital care then the children must be afforded the same rights as children who received care in hospital. Consequently, since the children have special needs, which require special skills, nursing in the community also requires special skills (Taylor 1999). The employment of qualified children’s nurses in the community according to Cook (2000) began in the 1950s, and developed in response to government reports emphasizing the importance of keeping children in their own homes for treatment whenever possible. Thus, the roles of community children’s nurses are to provide nursing care, support, information and resources to sick children and their families in settings outside of acute hospitals. A vital part of the delivery of these elements of the role is the need to sustain and nurture the relationship b etween the child and its parents or other carers. Community children’s nurses also act as an information and teaching resource for the community nurses (p. 34). Having qualified children’s nurses working in the community allows children needing complex, specialized treatment, monitoring, or care to be maintained at homes, and allows them to be discharged earlier from hospital when they have bee admitted. In order to provide this service, a number of different schemes have been set up using different models. Specialist community children’s nurses may work as an individual in a multidisciplinary primary health care team. Teams of community children’s nurses have been set up in some areas where there is large demand like the inner cities. In an ‘inreach’ schemes, community-based children’s nurses maintain some responsibility for and contact with children during short periods of hospital admission. In an ‘outreach’ schemes, hospital-based paediatric nurses provide te chnical support to children in their own homes when complex treatments or equipment are in use. Some community children’s nurses are highly specialised, focusing solely on particular conditions such as cystic fibrosis, diabetes, asthma, or cancer (Cook 2000).

The Akita Incident - The Helpless Cries Of My Dog

The Akita Incident The helpless cries of my dog and the vicious snarls of the other are sound that will echo in my ears forever. That day, I thought that I would lose the pet who had been my best friend for nine years. It was late spring, and I had the day off of school. This was a big deal, according to my sixth grade mind, and I wanted to make the most out of my day. The sun was shining brightly, and when my best friend requested a video chat, on Skype that afternoon, I thought it would be a good idea to continue the conversation with him outside. My biggest regret from that day was letting my dog outside with me. I was playing on my laptop, and the little green telephone icon popped up on my screen. My best friend was calling me. I†¦show more content†¦Eventually, she reluctantly started to walk back home. On her way, she stopped to check out the fence that was containing the Akitas. She was a friendly dog, and they, unfortunately, were not. One of the 150-pound dogs leapt over the three-and-a-half foot tall fence, and lunged at Frisky. In seconds, he was on top of her, biting and tearing at her flesh. She was screaming in pain, but I could barely hear her screams over my own. I tried pushing the larger dog off of her, with success a couple of times. Unfortunately, it was like he didn’t even notice me. After every push, he was right back on top of her. I was mortified, yet luckily unhurt. Frisky was not fighting back, she was just taking the attack. Later people would tell me that she did not fight back to protect me, but I wish that she had. After what seemed like hours of me shrieking, sobbing, and pushing, my neighbors started to spill outside of their houses. Some of them were frozen in shock, and I screamed in their faces for help. â€Å"Why are you just standing there? They’re killing her!† I shouted helplessly. George and Janet’s son was probably around 50 years old at the time. He grab bed a fallen tree branch, and started charging at the dogs, ready to start swinging. I was relieved that someone was finally taking action. His efforts, however, were immediately interrupted when his mother stepped in. â€Å"No!† was the first word to come out of little 76-year-old Janet’s

Essay about The Merchant of Venice - 2939 Words

William Shakespeare’s The Merchant of Venice is one of his most controversial plays for a variety of reasons. Written in sixteenth-century England, where anti-Semitism was common and the presence of Jews was not, the play poses many questions concerning racial, religious and human difference. The play is especially tricky to examine in today’s society, as its anti-Semitic themes and language can be uncomfortable to face in a world post-Holocaust. Additionally, the depiction of the relationship between Jews and Christians, which has always been an ambivalent one, adds a very interesting albeit difficult dimension to this play. Ultimately, through dramatic plot and distinctive characters, The Merchant of Venice explores what it means to be†¦show more content†¦One side of Shylock is preoccupied by money and crazed by revenge, while the other represents an old man who eventually loses everything near and dear to him, an outsider who is spit on by his Christian ene mies and must put up with being called â€Å"misbeliever, cut-throat, [and] dog† (1.3.107). Unlike other antagonists such as Don John in Much Ado About Nothing or Aaron in Titus Andronicus, Shylock does not explicitly name himself as a villain nor does he relish in his evil behaviour. He does indeed display villainous characteristics; very early on he admits in an aside that he hates Antonio â€Å"for he is a Christian† (1.3.37), and his obsession with revenge quickly grows out of control. But what is complicated about Shylock’s â€Å"evil† is that it all seems to stem from the malevolence of the Christians. One cannot really blame him about being bitter for the times Antonio kicked him and spit â€Å"upon [his] beard† (1.3.113), or that his money lending business is damaged by Antonio’s tendency to lend out â€Å"money gratis† (1.3.39). Even though the Christians in the play consider usury an evil practice, it is the only way that Shylock knows how to make a living, and it is understandable that he would be protective of his busine ss. He shows his more tender side in scenes with daughter, especially in 2.4 as he leaves home and tells her to shut the door after her, because something firmly secured will remain safe; â€Å"Fast bind, fast find ⎠¯ / A proverb never stale in thrifty mind†Show MoreRelatedThe Merchant of Venice939 Words   |  4 PagesThese are two of Shakespearean antagonists of all time. They are alike in more ways than one. Shylock in Merchant of Venice is a Jewish moneylender based in Venice. He has been tormented and repressed mainly by the Christian population. One finds it easy to sympathize with him mainly because he has his own reasons to be loathing, greedy, and miserly. This ends up making the entire ‘Merchant of Venice’ bittersweet. This was when Shylock was forced to give up all that he owned and further converted itRead MoreThe Merchant Of Venice . In The Merchant Of Venice, Written1357 Words   |  6 PagesThe Merchant of Venice In The Merchant of Venice, written by William Shakespeare is a play that only has three female characters. They are Portia, Nerissa, and Jessica. Portia is a woman who was in search of a husband, who her father had to agree with. Unfortunately, Portia s father had passed, so he left a test for Portia s suitors to pass in order for one of them to marry his daughter. These women are not bad women, they are rebellious and brave but they are not bad people. I also foundRead MoreThe Merchant of Venice938 Words   |  4 PagesLove and Hate The Merchant of Venice a play written by the famous poet and play writer, William Shakespeare, in the year 1596 - 1598. It is based on both love and hate. Shakespeare demonstrates the themes of love and hate clearly through various character. The friendship love is shown through Antonio towards Bassanio, romantic love is shown through Portia and Bassanio and self love is shown through shylock. However Shakespeare also illustrates hates during the play through the characters shylockRead MoreThe Merchant of Venice1028 Words   |  5 PagesSociety tends to define people as being either victims or villains due to the actions, beliefs and decisions present in their lives. In the Merchant of Venice, this separation between those good and evil is existent in the Venetian community, especially for the character of Shylock. Although one may think that Shylock is a victim in this play, as a result of other’s wrong-doing, Shylock is rather a villain because he conspired to kill Antonio through his bond, wished to see his daughter dead forRead More The Merchant of Venice2444 Words   |  10 PagesThe Merchant of Venice The Merchant of Venice was written in 1598 by William Shakespeare. The story is set in Elizabethan times, which was the sixteenth century. People back then were quite prejudiced towards any race that was not Christian. They would have hated Jews. When Shylock would come onto the stage, the audience would have just booed him back off. The Christians had their reasons for hating the Jews. The fact that they supposedly killed â€Å"Jesus† still angers many people today. ChristiansRead MoreTragedy in The Merchant of Venice1472 Words   |  6 Pagesshows awful decision making. There are typically deaths which arise at the end or near the end of the play. The Merchant of Venice can be classified as a tragedy because it contains the rather sinister elements generally found in tragedies and the play Antigone can be considered a tragedy, because of the severe consequences of the storys proceedings. As a tragedy, The Merchant of Venice focuses on the collapse of a Jewish moneylender, Shylock, who exits the stage a wrecked man and is unavoidableRead MoreEssay on merchant of venice1394 Words   |  6 Pages The Merchant of Venice The play,  ¡Ã‚ °The Merchant of Venice ¡Ã‚ ± by William Shakespeare has two main settings. One setting is Venice, a city where many businessmen live, a place, full of unhappy and unkind people. It a world of commercial and law. Shakespeare has portrayed Venice as the  ¡Ã‚ °real ¡Ã‚ ± world. The other setting is Belmont, a city which houses a rich, happy society of beautiful people. Belmont is a fairy-tale world of music and love. In this play, it is evident that, good things happen in BelmontRead MoreThe Merchant Of Venice As A Tragedy1363 Words   |  6 PagesThe Merchant of Venice is a tragedy Jean Racine, a French dramatist of the 17th century France, states, â€Å"Life is a comedy to those who think, a tragedy to those who feel† (Goodreads). In the early days of its staging, the play The Merchant of Venice written by William Shakespeare is considered to be a comedy, but as the world develops there is controversy as whether to believe that the play is actually a tragedy. The play is centered on two main plots: the bond plot and the casket plot. The bondRead MorePortia, The Merchant Of Venice1514 Words   |  7 PagesPortia, The Merchant of Venice Do you agree that Portia is a memorable character in the play The Merchant of Venice? In the play The Merchant of Venice, there are many female characters who face injustice alone in society. Portia as many seemingly paradoxical identities. This makes her a memorable character in the play The Merchant of Venice. She has represented being dutiful towards her father, being an innocent young woman, a ‘mortal-breathing saint’ who posses ‘god-like amity’, a hard headedRead MoreMerchant of Venice Essay980 Words   |  4 PagesEnglish essay In Shakespeare’s play the merchant of Venice the audience learns about love in many forms. Through the characters, of Portia and Bassanio, Shylock and his love for money over his daughter and Antonio and Bassanio. The audience learns through Portia that true love always triumphs. From shylock we learn that money isn’t everything it seems to be and that you should treasure your family more than money. Through the friendship of Antonio and Bassanio we learn about the love of one friend

Wordsworth Language vs. Experience Free Essays

Veronika Abkarian DWC 201 003 20 November 2012 William Wordsworth’s Language vs. Experience William Wordsworth, a major English Romantic poem, helped to launch the Romantic Age in English literature. This time period consisted of literature that had strong influences on romantic writers. We will write a custom essay sample on Wordsworth Language vs. Experience or any similar topic only for you Order Now The writers’ attitudes were different to the ordinary previous writers. Seventh and Eighteenth century writings were too difficult for the common person to understand. They were uncommon and had awkward and ornate structures. The following quote, â€Å"I have endeavored utterly to reject them [the formalized expressions of 17th and 18th century poetry] as a mechanical device of style† suggests Wordsworth’s view of the relationship between the language of his writing and the subjects, which are expressed throughout his works. He believes that language structure should not have set number of lines, rhyme schemes, or certain patterns of rhythm. Wordsworth wants to write about incidents and situations that occur in everyday life and describe them in language used by the average person, or a plain and empathic language. In Wordsworth’s belief, literature would no longer be mimetic and reflective but expressive. The readers of his works should use â€Å"gaudiness and inane phraseology†. He believes in making an emphasis of nature, not only physically but also human nature. He looks toward talking about humble and rustic life instead of focusing on royalty or the selfishness of having wealth. He believes that a language arising out of repeated experience and regular feelings is more permanent and more philosophical than that of the poets whom use fancy language to show off their writing style. The principles of Wordsworth pertain to his goal of helping readers understand complex emotional times when they have occurred. The common people are closer to finding the truth, a language closer to real true emotion and experience. Wordsworth feels as though he must address the sensations that are individual to the person at the time, but also bind us together. The relationship of the language he uses when expressing emotions and experience represent feelings in the spirit of the passions of men and are superior to fancy style writing. He is solely a poet for other men, or humanity. He believes strongly in brotherhood or a common sense of unity among humans. By writing poetry about the common people he emphasized them to be sentimentally equal, which represented his desire for equality amongst all mankind, a typical characteristic in the Romantic age of literature. Wordsworth’s language used in his poetry highlighted much about equality. He did not like to be known as better than those inferior to him. His position as a poet was solely a job to him that placed words full of emotion into the world. No matter lower or upper class, he saw the world as a whole. Hence why he wrote in the common language and to all types of people. In his preface to â€Å"Lyrical Ballads† he explains that he choses these people because they are â€Å"being less under the influence of social vanity they convey their feelings and notions in simple and unelaborated expressions. † Wordsworth states that most poets’ styles of writing are based on an overflow of feelings; although it is similar for him it is quite different. He believes poetry should be a spontaneous overflow of emotion and that our thoughts are representations of our past feelings. When we reflect on these, we can discover what is truely important to men. One of Wordsworth’s main objectives that is incorporated into his language is aspiring to the ideals of the French Revolution- Liberty, Equality, and Fraternity. The emotion must be reflected in tranquility and looked at from a distance, analyzed with intellect and reason as well as felt with passion. The ultimate goal is to help us understand complex emotions which when they occurred were too much for us to articulate. As mentioned above, his poetry carries on themes of liberty, equality, and fraternity. Principles of liberty, equality, and fraternity led Wordsworth and other romantics to romantic claims of nature and imagination. Wordsworth wrote about people, moments, and settings that represent freedom. In Cumberland Beggar, Wordsworth focuses on social classes being blend together. He writes about a beggar, a man of regular stature in society, and how he lives within nature. The beggar is very humble, and the people around him are very generous to him. The beggar is bent over and looks at the ground, this symbolizes a sort of uprising of emotion to the reader. As the beggar meets people he tends to enhance and bring out the goodness of people, which represents moments of humanity. A scene in this poem is when the boy is riding his bike and they share a sense of gentleness. Seeing the man softens the boy, and he soon realizes that he will be ancient one day. The beggar is poor but rich in experience, gentleness, and wisdom. â€Å"No–man is dear to man; the poorest poor Long for some moments in a weary life When they can know and feel that they have been, Themselves, the fathers and the dealers-out Of some small blessings; have been kind to such As needed kindness, for this single cause, That we have all of us one human heart. † Old Cumberland Beggar This represents how Wordsworth’s language exemplifies the celebration of equality and freedom, stating that even the lowest among us have so much to offer. He states that even the poorest man give blessings. The most important message from this quote in his poem is â€Å"That we have all of us one human heart† because it clearly illustrates Wordsworth’s passion of equality and how poetry should erase boundaries between genders, classes, generations, and supremely, between human beings and the natural world. Wordsworth believes that spending time in nature is a gift. This is from past experiences of his time spent in nature. In his future he keeps this in mind while he is alone, tired, and frustrated in a busy city. The beauty of his past experiences of nature will help him overcome his obstacles he is faced with in the future. When the beggar dies he is reunified in nature. Although he is alone, he is resting in peace on the green grassy field. Wordsworth’s use of the words raven, ostrich, clouds, sea-horse, and torrents in his poem, The Wandering Jew are examples of imagination and nature. In Tintern Abbey, the poet visits a church that he attended five years prior. In the poem he measures the differences, which in turn promotes universal thoughts. One who reads this poem is most likely to experience an emotional response to memories. Wordsworth is enjoying the memories but at the same time dealing with a sense of loss. As this is happening, the reader is deeply inside of their selves, trying to figure out the emotions of what they have gained/lost. Wordsworth is sad because it is obvious that he cannot get the time or memories back. As a whole, we have all experienced this, which binds us all together and makes us equal. Wordsworth is recognized to be one of the most influential poets due to his poetry standing so apart from that of his ancestors. Romantics will celebrate the subject the individual, each has an imagination but each ones’ imagination leads us to different visions. There is emphasis on spiritual awareness, which is accessible to everyone. Our emotions serve as loss and sadness from an earlier stage in our life. Wordsworth’s views on his language and subject matter helped structure the face of modern-day poetry. How to cite Wordsworth Language vs. Experience, Essays

Business Report for Financially and Socially - myassignmenthelp

Question: Discuss about theBusiness Report for Financially and Socially. Answer: The possible tenant for rental As per the report and the case study, the possible tenant has been selected based on the decisions that have been taken on after analyzing the survey report that had been conducted. The opinion-based decision has also been extensively studied to understand which of the tenant would contribute more to the mall, both financially and socially. Based on the different factors, the decision of recommending the rentals of the 1000 squares - foot empty store can be allotted to Red Horner Doughnuts. Reasons for consideration General reason The mall has already has product business and service business in its existing tenant list. The only retailer that the mall does not have is a food joint. The mall has a regular amount of footfalls and customers who tend to visit the mall for shopping or availing the services. Yet due to lack of a food joint, they cannot make their stay longer possibly. With the coffee and doughnut joint, people who come to the mall for shopping can sweeten their stay with coffee and doughnuts and have a small bite as well as sip (MacInnis, Park Priester, 2014). Economic reason People who mostly visit the mall are the people staying in the neighborhood and are mostly the blue-collared workers with below average wages. The second groups of customers are the commuters going along the street. To consider the income and expenditure factor, a below average waged worker would possibly spend more on coffee than spend on toys or a haircut frequently. In addition, it can be considered that in average the regular commuters passing by the mall would preferably stop for a bite and coffee sip than buying toys or getting a makeover (Solomon, Russell-Bennett Previte, 2013). The chances of success of a product business or service business are based on the fact of probability. The commuters can stop for buying toys or availing a beauty service but most of the commuters are definitely going to stop for coffee or doughnuts. Therefore, the chances of the Red Horner doughnut making a better business are comparatively higher (Solomon, 2014). Social reasons Most importantly, the decisions have been taken based on the survey done on the regular customers and the tenants of the mall, with a higher number of votes for a food joint. In consideration to the opinion of the customers if the mall opts for the food joint, this might create a positive influence on the customers making them realize their value. In simple terms, the customer value and retention is one of the primary rules of retaining existing customers and making new ones, thus boosting the business (Danesh, Nasab Ling, 2012). References Danesh, S. N., Nasab, S. A., Ling, K. C. (2012). The study of customer satisfaction, customer trust and switching barriers on customer retention in Malaysia hypermarkets.International Journal of business and Management,7(7), 141. MacInnis, D. J., Park, C. W., Priester, J. W. (2014).Handbook of brand relationships. Routledge. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Solomon, M. R., Russell-Bennett, R., Previte, J. (2013).Consumer behaviour: Buying, having, being. Pearson Australia.